Market Penetration

Here we market our existing products to our existing customers. This means increasing our revenue by, for example, promoting theproduct, repositioning the brand, and so on. However, the productis not altered and we do not seek any new customers.

 

Main Orientations

• Strong advertising strategy;

• Work on customer loyalty schemes;

• Increase the activity of sales force;

• Work on alliances

 

Increase Notority and Reputation

 

Create Customer Loyalty