Competitors
•Goverment Support
•Trustful
•Credibility
Buyers
•Referrals
•Quality
•Reputation
•Credibility
Diferentiatiors
•Cultural Experience
•Personal and Professional Development
Europe 2020 to get recognition and credibility
Create experiences based on trial: Online, Guerilla MKT and Mass Media
Fees discount through campaigns
Geographical Specialization of the LCs
Virtual Reach to different cities and places
Selling timeline from July to December
LC2LC Partnerships in co-delivery model
Retain more people during the procees: Simplify and fasten
Longer recruitment seasons
FEE: 200€
Administrative Fee: 20€
Repositioning the brands
Embed the customer experience in the product management
Include GIPo in Europe 2020 proposal to get support to EPs travelling in Europe
Outgoing Global Mind Strategy
Positioning
Promotion
Place
Price
Process
People
Product
Market Penetration
Here we market our existing products to our existing customers. This means increasing our revenue by, for example, promoting theproduct, repositioning the brand, and so on. However, the productis not altered and we do not seek any new customers.
Main Orientations
• Strong advertising strategy;
• Work on customer loyalty schemes;
• Increase the activity of sales force;
• Work on alliances
Increase Notority and Reputation
Customer Experience Development